Pet Parents Guidebook

Being a cat or a dog parent is not an easy task! But we’re here to help you. Follow our advice to become the best pet owner ever.

purrniture

Interview with the Catman of Minnesota

Darryl Michaelson owns the purrfect store for any cat parents : Purrniture. We interviewed him to discover all of his secrets for a profitable business! If you can’t listen.. Here is the recap! Darryl Michaelson, the owner and founder of Purrniture Cat furniture, a small business based in Saint Paul, Minnesota, started his business in…

Photo by Bre McGee for Uncommon Collaborative.

We’re launching our podcast!

After thinking about it for years, Mary has finally decided to launch her own podcast and I’m joining the adventure! Listen to our first episode here. The Whisker Report Podcast! Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity…

mary-tan-storytelling

Finding the “Real” People in Pet Public Relations Storytelling

When you look at what articles and stories win awards, it’s usually about a unique person or group of persons. Using “real people” has always worked. It’s what the media and influencers want. As a good friend and former journalist used to say, “give the people what they want.”

mary and alex

Got a pet related business or run an animal welfare nonprofit? Get some great PR with help of the Whisker Report!

Welcome to Whisker Media’s new blog, the Whisker Report! Whisker Media is a pet public relations firm whose mission is to help animals across the globe

cozy-home-pets

How to have a cozy and nicely scented home when you have pets?

One of the biggest stereotypes of having pets in your household is that your home will smell. While pet ownership has its challenges, if you take care of a few things, your home will always smell fresh and clean. Let’s beat the stereotypes by showing your friends and family how cozy your home is when…

pet-parents

Improve your dog’s day with scent work

Scent work in dogs is a great way to provide your furry friends with both mental and physical stimulation, but from the comfort of your own home. By using their scavenger nature to our advantage, we can create a variety of fun games to keep their brain active whilst enhancing their natural ability to sniff…