How to do PR for your animal shelter?
If you’re helping an animal shelter get some buzz, this episode is for you. This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this…
How to pitch your product as a pet business?
On this episode, we talk with Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. Pamela gives pet businesses tips on how to get in national publications like Pets+. Mary, Alex and Pamela have a great conversation talking about the role of AI in press release writing, strategies to pitch your product, and the rise of pet influencers.…
How to host a social media Advent Calendar?
Master the art of social media advent calendars for pet businesses. Expert tips on partnerships, engagement, and creating magical holiday moments that boost your brand’s reach.
What does your pet want for Christmas?
We’ve had a wonderful chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor, to find out what your pet wants for Christmas. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets. So how…
Let’s have a chat with the PR Expert : Peter Shankman!
We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but also the brilliant founder of HARO (now SOS Media Queries), a tool we rely on daily. In this episode, Peter shares amazing tips and insights…
How I started harness training Tzatziki
Have you ever thought about harness training your cat but felt overwhelmed by all the options out there? Wondering which harness is safe and effective for your feline friend? In this article, we’ll share the harness we love and why it’s been a game-changer for us. A little background on Tzatziki Tzatziki, my absolute soulmate,…
Amazon and the pet industry : A talk with Erin from Accelerazon
Today, we’re diving into the fascinating world of Amazon and its impact on pet product sales. Join us as we chat with Erin, an expert in Amazon marketing, who breaks down the essentials of how the platform works and why public relations plays a crucial role in boosting visibility for new and unique pet brands.…
What is the difference between PR and Marketing?
In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re a pet store owner, a veterinarian, or a pet influencer, this episode will help you understand how to promote your brand effectively. Learn how PR…
Turning Grief into Action: Helping raise awareness for pet cancer with Tricia Montgomery
In this week’s episode of The Whisker Report, Mary, Alex, and Mark sit down with Tricia Montgomery, former animal welfare executive and founder of Moose’s March. After losing her beloved rescue dog, Moose, to cancer, Tricia turned her grief into a mission to raise awareness about pet cancer. Hear how Moose’s March is helping pet…
Behind the Headlines: Former TV News Executive Maria Reitan Reveals How Stations Choose Their Stories
Maria Reitan, a renowned PR executive and founder of Topsail Strategies, joins Mary, Alex, and Mark to discuss her previous role leading TV newsrooms in major markets. She shares how the pressure to win in the ratings shapes the stories that make it to air, offering a behind-the-scenes look at broadcast journalism. If you can’t…
Get Ready for SuperZoo with the Whisker Report!
Mary, Alex and Mark had a great conversation about standing out during a trade show. Listen to this episode to discover how to attract media attention, prepare your booth and make the event a success. If you can’t listen, here is the recap! Alex: Mary, you’ve been attending the show for five or six years…
Crazy About Cats: Promoting Yeowww! Catnip
Yeowww! Catnip is known as the best catnip toys in the pet product world. Every piece is 100 percent organic and handmade in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and international sales manager Norm Harada share what they do to make sure they’re the cat’s meow…