Let’s have a chat with the PR Expert : Peter Shankman!
We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but also the brilliant founder of HARO (now SOS Media Queries), a tool we rely on daily. In this episode, Peter shares amazing tips and insights…
How I started harness training Tzatziki
Have you ever thought about harness training your cat but felt overwhelmed by all the options out there? Wondering which harness is safe and effective for your feline friend? In this article, we’ll share the harness we love and why it’s been a game-changer for us. A little background on Tzatziki Tzatziki, my absolute soulmate,…
Amazon and the pet industry : A talk with Erin from Accelerazon
Today, we’re diving into the fascinating world of Amazon and its impact on pet product sales. Join us as we chat with Erin, an expert in Amazon marketing, who breaks down the essentials of how the platform works and why public relations plays a crucial role in boosting visibility for new and unique pet brands.…
What is the difference between PR and Marketing?
In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re a pet store owner, a veterinarian, or a pet influencer, this episode will help you understand how to promote your brand effectively. Learn how PR…
Turning Grief into Action: Helping raise awareness for pet cancer with Tricia Montgomery
In this week’s episode of The Whisker Report, Mary, Alex, and Mark sit down with Tricia Montgomery, former animal welfare executive and founder of Moose’s March. After losing her beloved rescue dog, Moose, to cancer, Tricia turned her grief into a mission to raise awareness about pet cancer. Hear how Moose’s March is helping pet…
Behind the Headlines: Former TV News Executive Maria Reitan Reveals How Stations Choose Their Stories
Maria Reitan, a renowned PR executive and founder of Topsail Strategies, joins Mary, Alex, and Mark to discuss her previous role leading TV newsrooms in major markets. She shares how the pressure to win in the ratings shapes the stories that make it to air, offering a behind-the-scenes look at broadcast journalism. If you can’t…
Get Ready for SuperZoo with the Whisker Report!
Mary, Alex and Mark had a great conversation about standing out during a trade show. Listen to this episode to discover how to attract media attention, prepare your booth and make the event a success. If you can’t listen, here is the recap! Alex: Mary, you’ve been attending the show for five or six years…
Crazy About Cats: Promoting Yeowww! Catnip
Yeowww! Catnip is known as the best catnip toys in the pet product world. Every piece is 100 percent organic and handmade in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and international sales manager Norm Harada share what they do to make sure they’re the cat’s meow…
Interview with the Catman of Minnesota
Darryl Michaelson owns the purrfect store for any cat parents : Purrniture. We interviewed him to discover all of his secrets for a profitable business! If you can’t listen.. Here is the recap! Darryl Michaelson, the owner and founder of Purrniture Cat furniture, a small business based in Saint Paul, Minnesota, started his business in…
We’re launching our podcast!
After thinking about it for years, Mary has finally decided to launch her own podcast and I’m joining the adventure! Listen to our first episode here. The Whisker Report Podcast! Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity…
Finding the “Real” People in Pet Public Relations Storytelling
When you look at what articles and stories win awards, it’s usually about a unique person or group of persons. Using “real people” has always worked. It’s what the media and influencers want. As a good friend and former journalist used to say, “give the people what they want.”
