If you’re helping an animal shelter get some buzz, this episode is for you. This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this…

On this episode, we talk with Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. Pamela gives pet businesses tips on how to get in national publications like Pets+. Mary, Alex and Pamela have a great conversation talking about the role of AI in press release writing, strategies to pitch your product, and the rise of pet influencers.…

Master the art of social media advent calendars for pet businesses. Expert tips on partnerships, engagement, and creating magical holiday moments that boost your brand’s reach.

We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but also the brilliant founder of HARO (now SOS Media Queries), a tool we rely on daily. In this episode, Peter shares amazing tips and insights…

Today, we’re diving into the fascinating world of Amazon and its impact on pet product sales. Join us as we chat with Erin, an expert in Amazon marketing, who breaks down the essentials of how the platform works and why public relations plays a crucial role in boosting visibility for new and unique pet brands.…

In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re a pet store owner, a veterinarian, or a pet influencer, this episode will help you understand how to promote your brand effectively. Learn how PR…