Alexane Ricard
In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re a pet store owner, a veterinarian, or a pet influencer, this episode will help you understand how to promote your brand effectively. Learn how PR…
Read More
In this week’s episode of The Whisker Report, Mary, Alex, and Mark sit down with Tricia Montgomery, former animal welfare executive and founder of Moose’s March. After losing her beloved rescue dog, Moose, to cancer, Tricia turned her grief into a mission to raise awareness about pet cancer. Hear how Moose’s March is helping pet…
Read More
Maria Reitan, a renowned PR executive and founder of Topsail Strategies, joins Mary, Alex, and Mark to discuss her previous role leading TV newsrooms in major markets. She shares how the pressure to win in the ratings shapes the stories that make it to air, offering a behind-the-scenes look at broadcast journalism. If you can’t…
Read More
Mary, Alex and Mark had a great conversation about standing out during a trade show. Listen to this episode to discover how to attract media attention, prepare your booth and make the event a success. If you can’t listen, here is the recap! Alex: Mary, you’ve been attending the show for five or six years…
Read More
Yeowww! Catnip is known as the best catnip toys in the pet product world. Every piece is 100 percent organic and handmade in Minnesota. Always a top seller in boutique retailers across the globe, marketing manager Kris Kaiser and international sales manager Norm Harada share what they do to make sure they’re the cat’s meow…
Read More
Darryl Michaelson owns the purrfect store for any cat parents : Purrniture. We interviewed him to discover all of his secrets for a profitable business! If you can’t listen.. Here is the recap! Darryl Michaelson, the owner and founder of Purrniture Cat furniture, a small business based in Saint Paul, Minnesota, started his business in…
Read More