Alexane Ricard

How to do PR for your animal shelter?

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If you’re helping an animal shelter get some buzz, this episode is for you. This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this…

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How to pitch your product as a pet business?

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On this episode, we talk with Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. Pamela gives pet businesses tips on how to get in national publications like Pets+. Mary, Alex and Pamela have a great conversation talking about the role of AI in press release writing, strategies to pitch your product, and the rise of pet influencers.…

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How to host a social media Advent Calendar?

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Master the art of social media advent calendars for pet businesses. Expert tips on partnerships, engagement, and creating magical holiday moments that boost your brand’s reach.

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What does your pet want for Christmas?

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We’ve had a wonderful chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor, to find out what your pet wants for Christmas. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets. So how…

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Let’s have a chat with the PR Expert : Peter Shankman!

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We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but also the brilliant founder of HARO (now SOS Media Queries), a tool we rely on daily. In this episode, Peter shares amazing tips and insights…

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How I started harness training Tzatziki

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Have you ever thought about harness training your cat but felt overwhelmed by all the options out there? Wondering which harness is safe and effective for your feline friend? In this article, we’ll share the harness we love and why it’s been a game-changer for us. A little background on Tzatziki Tzatziki, my absolute soulmate,…

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