Alexane Ricard

Let’s have a chat with the PR Expert : Peter Shankman!

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We were beyond thrilled to have Peter Shankman join us on the show last week! We’ve been huge fans of his for years, he’s not only a PR guru but also the brilliant founder of HARO (now SOS Media Queries), a tool we rely on daily. In this episode, Peter shares amazing tips and insights…

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How I started harness training Tzatziki

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Have you ever thought about harness training your cat but felt overwhelmed by all the options out there? Wondering which harness is safe and effective for your feline friend? In this article, we’ll share the harness we love and why it’s been a game-changer for us. A little background on Tzatziki Tzatziki, my absolute soulmate,…

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Amazon and the pet industry : A talk with Erin from Accelerazon

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Today, we’re diving into the fascinating world of Amazon and its impact on pet product sales. Join us as we chat with Erin, an expert in Amazon marketing, who breaks down the essentials of how the platform works and why public relations plays a crucial role in boosting visibility for new and unique pet brands.…

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What is the difference between PR and Marketing?

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In this episode of The Whisker Report, Mary and Alex dive into the essential differences between PR and marketing and why both are critical for your pet business. Whether you’re a pet store owner, a veterinarian, or a pet influencer, this episode will help you understand how to promote your brand effectively. Learn how PR…

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Turning Grief into Action: Helping raise awareness for pet cancer with Tricia Montgomery

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In this week’s episode of The Whisker Report, Mary, Alex, and Mark sit down with Tricia Montgomery, former animal welfare executive and founder of Moose’s March. After losing her beloved rescue dog, Moose, to cancer, Tricia turned her grief into a mission to raise awareness about pet cancer. Hear how Moose’s March is helping pet…

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Maria Reitan

Behind the Headlines: Former TV News Executive Maria Reitan Reveals How Stations Choose Their Stories

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Maria Reitan, a renowned PR executive and founder of Topsail Strategies, joins Mary, Alex, and Mark to discuss her previous role leading TV newsrooms in major markets. She shares how the pressure to win in the ratings shapes the stories that make it to air, offering a behind-the-scenes look at broadcast journalism. If you can’t…

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